Providing Financial Inclusion and Empowerng Our Communities

Alterna distinguishes itself from competitors by leveraging trusted community partners to promote and market the Alterna Sin Fronteras program. By collaborating with local Latino/Hispanic non-profit organizations and community leaders, Alterna establishes a deep-rooted presence within the communities it serves. This grassroots approach fosters trust and ensures that the financial services provided are tailored to the unique needs of Latino immigrants and their families. Unlike competitors that rely solely on traditional marketing channels, Alterna’s partnership strategy enhances accessibility and encourages adoption among those who may be hesitant to engage with mainstream financial institutions. Moreover, Alterna offers a comprehensive application hub that integrates three essential financial tools designed specifically for its users. The hub includes the Alterna Sin Fronteras and Digital Bank Account app, providing users with a convenient and secure way to manage their finances without the need for an ITIN or SSN. The Alterna Remesas app enables easy and cost-effective money transfers to Latin America, eliminating the need to visit physical locations for remittances. Additionally, the Alterna Mexico app allows family members in Mexico to open their own Alterna Mexico Digital Bank Account and receive a Prepaid Mastercard. This feature enables seamless card-to-card money transfers from the U.S. to Mexico. By offering this integrated suite of applications, Alterna delivers a unique, holistic financial solution that directly connects families across borders, setting itself apart from competitors in the industry.